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DoubleClick for Advertisers is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs.

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in.To subscribe or find out more, contact our sales team.

Jan 01, 2018 · DoubleClick Search Fundamentals Exam. This exam covers the basics in DoubleClick Search interface navigation, campaign management, bulk-sheets and sync, reporting, and bid strategies.

The DoubleClick Search API enables users to upload data about conversions (including offline conversions) and download reporting data for use in their applications. Users can combine downloaded data with data from their CRM systems to produce big-picture reporting. DoubleClick Search provides proprietary bid optimization to help users improve the ROI of their search campaigns.

Jan 15, 2020 · Search Ads 360 (DoubleClick Search) has a direct API connection with several search engines. Search Ads 360 (DoubleClick Search) and the search engines use APIs to send a variety of information back and forth over the internet, such as campaign settings, keywords, and ads.

Search Ads 360 provides our teams with the technology and the support we needed to manage awareness campaigns with real-time performance KPIs. And with increased success with flexible bid automation, we will continue to implement this approach across other brands. James Douglas , Head of Media, Reprise. Dive into the details.

Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance.